I recently attended a South Florida Business Journal Social Media Workshop, and while there was over three hours of viable information that I learned, there were a handful of strategies that stood out to me as crucial when building and maintaining your brand’s presence online. Social Media is an ever-evolving and necessary marketing tool that, when executed properly, will maximize your brand’s success.
Below are the top five strategies to grasp before you dive into the many realms of social and brand integration.
The magic and pitfalls of Facebook.
Arguably, Facebook is the world’s favorite social network, however, it is no longer the “free-marketing” tool that we used to know and covet. Especially with the most recent upgrade to Facebook’s algorithm, it is becoming increasingly difficult to get a share of your followers Facebook feed without paying a price. Although it is a wonderful tool and a vitally important component to your brand strategy, it is not the be-all and end-all of your social presence.
Completely integrate your online marketing with the building block that is a blog.
If you’re finding that your social networks aren’t producing the kinds of results you’re looking for (e.g. not enough website traffic, leads, likes), start a blog that addresses typical questions that your client might have. Create link-backs and embed keywords in every post. Promote them on all your channels (Facebook, Twitter, website, etc.) This will help with that three-letter acronym that most people don’t understand: SEO.
Your email lists are gold.
If you’re not collecting emails at every chance you get, you’re not maximizing your full potential of online resources. Newsletter sign-ups are great, but give them a reason to give you their email; nothing in life is free.
Get to know Google+ for local businesses.
Find your business. Claim your business. Have your clients review your business. Maps can be one of your greatest tools, as it is one of the first places potential customers go to find you. Like I said before, nothing in life is free. If you’re a cupcake shop, give your customer an extra mini cupcake, just for reviewing you on Google. They’ll probably get their friends to come back for more AND post that cupcake on Instagram.
"A picture is worth a thousand clicks."
It takes a very high level of understanding to “get” your audience. What gets them excited? The only way to truly grasp this is by trial and error. Don’t be afraid to take a slight risk with your posts to find out what resonates with your followers. If it works, keep doing it; if it doesn’t, try something new.
Good luck and happy socializing!